Many businesses reach out to us because they can’t seem to get their email marketing on track. While they do have a growing list of subscribers, every email they send seems to go down like a lead balloon.

This tends to be the case because they fail to get off on the right foot with their subscriber – remember, you don’t get a second chance at a first impression. If you happen to get off on the wrong foot, your prospect may already be gone before you’ve even had a chance to say hello.

Facebook's preeminence among social media sites has made it one of the most important elements in any company's marketing strategy. Company pages make it easier to connect with customers, release information and keep fans updated about new developments. Recent changes to user pages, including the introduction of the new Facebook timeline, offer even more opportunities, but most companies make only limited use of them. In fact, many companies spend money on social media marketing without taking full advantage of the new opportunities these pages offer. At Square Balloon, we help social media budgets go further by taking advantage of these new developments.

Technology is changing the world. As a society, we are inundated with content and advertising from every direction. Consumers are being saturated with advertising, leading to a form of blindness towards it. In the past, bold colours and a catchy headline were all that was needed to capture the attention of a prospective customer. Today, studies have shown that consumers, on average, see upwards of 3,000 adverts a day, making it much more difficult to stand out from the crowd. The marketing world has responded with a new type of marketing to promote products and services – viral marketing.

Email marketing has a huge potential for businesses; but it is not as simple as it may first seem. Certainly a successful email marketing campaign is an art form. There are many pitfalls to completing an email marketing campaign, many bravely march blindly into trouble. Often this can cause irreparable damage such as a dwindling list size at best, or a damaged brand or worse! This article aims to cover some of the benefits of email marketing and some of the pitfalls, and in general, whether it is worth considering a professional company to maximise the benefits of email marketing.