Marketing is essentially the way that customers hear about your business. It encompasses everything from big billboard on a busy road that capture the attention of everyone who passes to direct social ads to a very tight and defined audience. The secret is in determining which type of media and communication is correct for your brand, your business, your customer and your strategic aim. The aim or goal is the most important thing to clarify effective marketing is based on what you are trying to achieve rather than simply copying what other businesses do it appearing anywhere for the sake of it. Square Balloon work closely with you to plan Marketing activity against your business goals, to report against those goals and deliver results.