You may have heard the term that your website is your digital ‘shop window’. This is as true for sites selling products as it is for services. Today’s savvy customer doesn’t just find a number in the phone book, they have endless information available on the internet. This means they can research before they buy, read positive and negative reviews, watch case study videos, view images and hunt around for prices without ever talking to you or your competitors. Ultimately the decision of whether to buy from you can happen without you ever even being involved in the conversation.