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Phishing scams are an ever-present danger in our digital world. They can easily catch you off guard, often disguised as legitimate emails. Knowing how to prevent phishing links is essential for safeguarding your personal and professional information. In this blog, I will share tips and tricks to help you identify and avoid falling victim to these scams.

If you're in marketing—or even just run a business that collects customer data—you’ve probably heard a bit of noise around the new Data Use and Access Act (DUAA) 2025. It’s being called the biggest shift since GDPR, and I’d agree. But unlike GDPR’s red-tape reputation, DUAA feels more like a pivot—towards innovation and responsibility.

At Square Balloon, we deal with data daily—whether it’s through building custom CRMs, crafting email campaigns, or optimising websites for performance and personalisation. So, I’ve taken a good look at the DUAA and what it means for us, our clients, and the wider marketing industry.

In the ever-evolving world of digital marketing, the debate around organic social media continues to spark interest. Many people claim that organic social media is dead, but is that truly the case? This blog will delve into the nuances of organic social media, exploring its current state, the techniques that still yield results, and how businesses can leverage this strategy effectively.

This prestigious accolade is not just a testament to unmatched expertise and dedication in the marketing field but also marks a significant milestone that sets us apart in the industry.

Being awarded Fellowship by the CIM is a privilege that only a select few attain, reflecting a remarkable level of professional development, contribution, and leadership in marketing. It symbolises a deep commitment to the highest standards of excellence and ethical practice in the marketing profession. This distinction is reserved for those who have not only achieved outstanding success in their careers but have also made significant contributions to advancing the marketing profession.

In a world where technology evolves at a breakneck pace, innovation has become the lifeblood of successful businesses. Utilising bespoke technology can help your company to have a competitive advantage and add value as an asset if the company is ever sold.  Nevertheless, developing software does have a cost.  At Square Balloon, we consistently see how beneficial bespoke software can be for a company’s growth, and it’s our belief that cost should not be prohibitive.