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Supporting London based businesses with their Web & Digital success

Common Mistakes with MailChimp. Copying and Pasting from Word

Many beginners with MailChimp make common mistakes, we are creating a series of tutorials to help people to avoid the pitfalls and ensure that their marketing gets off to a good start.

This tutorial shows you how to effectively use Microsoft Word to create email content for your campaign, and then transfer it over to your email template. 

Simply copying and pasting the information can lead to extraneous data being copied over, which could overwrite the formatting in your template.  Needless to say, we believe this is a very bad thing.  In terms of branding, consistency is key, that goes for styling, presentation, fonts, colours, and a whole host of other factors.

We hope you enjoyed the video, we welcome any feedback.

Email Marketing’s Most Underutilised Weapon – The Welcome Email

Marketing Sherpa - Email Open Rates

Many businesses reach out to us because they can’t seem to get their email marketing on track. While they do have a growing list of subscribers, every email they send seems to go down like a lead balloon.

This tends to be the case because they fail to get off on the right foot with their subscriber – remember, you don’t get a second chance at a first impression. If you happen to get off on the wrong foot, your prospect may already be gone before you’ve even had a chance to say hello.

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