Marketing is essentially the way that customers hear about your business. It encompasses everything from big billboard on a busy road that capture the attention of everyone who passes to direct social ads to a very tight and defined audience. The secret is in determining which type of media and communication is correct for your brand, your business, your customer and your strategic aim. The aim or goal is the most important thing to clarify effective marketing is based on what you are trying to achieve rather than simply copying what other businesses do it appearing anywhere for the sake of it. Square Balloon work closely with you to plan Marketing activity against your business goals, to report against those goals and deliver results.

Everyone has seen another boring business card. Everyone has a business card, but too often they provide information without any additional styling, they are purely informational. This blog article explores ways to improve a simple business card design adding interest and brand relevance.

For anyone who’s involved in digital marketing, search engine optimization (SEO) remains an important strategy. SEO has changed a lot in recent years, and currently one of its key benefits is helping local businesses gain visibility. While it’s very hard to compete in the saturated global markets, it can be relatively easy and cost-effective to help small businesses thrive through local search engine optimization. There are simple optimization strategies that are proving very effective, which anyone can replicate in their local area to achieve spectacular results. In case you’re lagging behind on this matter, this article will bring you up to speed.

Facebook made an announcment that they were stopping sharing to your profile via the API on April 24th, with a target date of 1st of August for the changes.  This has effected apps like Hootsuite and Buffer who use the API to make posts of personal profiles.  

Here's the original post https://developers.facebook.com/blog/post/2018/04/24/new-facebook-platform-product-changes-policy-updates/